develop and manage cross-platform SEO and engagement strategy
perform keyword research and develop detailed plan for content
track and monitor competitor content activities and keyword trends to find our areas of improvement
analyse and draw actionable insights from traffic data
collaborate with and manage various stakeholders (including but not limited to marketing, physicians, and nurses) regarding content requirements
edit new and existing content within MedPark’s online platforms to enhance keyword density and SEO friendly structure
create system of semantic SEO for MedPark’s website
monitor and find ways to improve backlinks from credible websites
when needed, write compelling and high-quality content for MedPark’s website
perform web inspection, make sure all links are working, and create redirects as needed
be the subject matter expert on ways to achieve great SEO and develop standards for teams to follow

bachelor’s degree or above in any field
understanding of search engine algorithms and ranking methods
highly experienced and proven track record in SEO and content management
familiarity in using WordPress or other content management systems
familiarity in Google Analytics and various SEO tools to perform keyword research and identify gaps
ability to run reports and draw insights from large amount of data
great organizational and stakeholder engagement skills
excellent written and verbal communication skills
will specially consider anyone with years of e-commerce work experience or multiple internships

SEO Specialist